The Tata Group advances itself with the launch of TataCliQ, an e-commerce website setting to invade the physical and digital (as Tata calls it ‘Phygital’) field on the web. The constant competition in this area, the fluctuations in the e-commerce market prices and an opportunity to gain massive profits allow funded groups like TATA to step into the globe of e-commerce.
What is TataCliQ?
The $40-billion-dollar e-commerce industry has been trembling over the fact of Tata entering the world of e-commerce, with its very new venture TataCliQ. TataCliQ.com was launched on 26th May 2016 with Ashutosh Pandey as the CEO.
It is an e-commerce platform which provides products from well-known brands like Apple, Croma, Crocs, Woodland etc.
How is TataCliQ different?
The problem with e-commerce in India is that 70% of all purchases are returned. Which makes the process time consuming and expensive. TataCliQ has succeeded in finding a solution to this common occurrence in India.
Aside from providing features that existing e-commerce websites offer (like discounts, home delivery, returns etc.), TataCliQ provides the customer an option to go and pick the product from the nearest store of that particular brand that the customer chose. Moreover, the stores reorganise its inventory so that the product is available to the customer at his nearest store.
This is possible because TataCliQ’s internal technology is unique.
Offline recommendations and bringing foothold to brands
Looking at one of the most revolutionary features is how TataCliQ allows the customer to look at the recommendations that come along with the product.
Aside from online recommendations (which TataCliQ already does), it also allows stores to do what is known as ‘offline recommendation’.
This happens when a customer visits the store to collect a product, he bought from TataCliQ. The store is informed about the details of the customer and the product beforehand. When the customer arrives, the store immediately recommends more relevant products to buy (at discounted prices).
This is much more effective than online recommendations and it connects the online e-commerce platform with the offline stores. A perfect example of a ‘phygital’ revolution started by TataCliQ.
For example, if a customer buys a laptop on TataCliQ, TataCliQ informs the store about the customer and his purchase. The store can then recommend laptop covers, laptop bag, etc. (at discounted rates) when the customer arrives at the store.
The power of TataCliQ
TataCliQ is trying to solve the problems of the physical brick & mortar world and also inventory consideration. It has come across looking into the customer’s psychological view of purchasing a product so as to have a value of their money spent on it.
Inventory management for offline stores and bringing them online is the biggest challenge which TataCliQ has solved.
Moreover, it works on an omnichannel approach which aims to give customers a more seamless shopping experience. Be it online from a desktop or a mobile phone, by telephone or offline in a physical store.
What does it mean for Tata to get into e-commerce?
Tata, being a $108bn company does not have any issues related to funding its advancement. As a parent company, who holds an important position in the market it can easily channelize its resources in the most efficient way.
The name ‘TATA’ itself indicates the ruling power it has kept since ages in the field of business. Which has scared TataCliQ’s competitors as it has a chance to bully them and having the upper-hand.
What’s next for TataCliQ?
TataCliQ has an estimated worth of $52,800. There are no active threats reported on the website which makes TataCliQ safe to browse. TataCliQ services are available in around 7000 pin codes, across 700 cities & towns and in about 23 states and two union territories.
TataCliQ claims that it only sells ‘C.A.M.E.L.s’. That’s short for Certified Authentic Merchandise Everybody Loves. TataCliQ believes in the idea of a ‘phygital’ world that will revolutionise the sphere of e-commerce. It plans to extend its operations in more than 2000 stores bringing them on board in near future.
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