Sauvik Banerjjee, SAP-CTA Global Architecture and Technology Leadership on Omni-Channel Commerce, Smart Cities, IoT and Industry 4.0 shares his life adventures and vision on how startups in India should innovate their ideas in order to help the nation prosper.
We are well aware of the innovation that came about in the 20th century which in turn was accountable for a massive global change. Advancements in the sectors of agriculture, technology and economics, discovery of new products, a quantum leap in the quality of services has all been a part and parcel of the modern era. How effectively one uses these tools, is a real challenge in the world of business.
Startups are newly established businesses, more like an opportunity as well as a tremendous risk that one takes in order to sustain in this ferocious market of constant competition.
An insight into Sauvik’s notable works.
Sauvik Banerjjee is a man of intelligence. As diverse as his life is, he has experienced both the sides of business and sports. A captain of the college cricket team (St. Xavier’s College, 1995-1998) to the CTA of SAP (2016, present) has been a remarkable journey of his life, an experience he talks about with great pleasure. An 18-year-old boy who craved for knowledge, learnings and experiences is now a leader, an inspiration to the young.
He is the founder of PHYDOS where he created Britain’s first online back catalogue music platform for LP’s mini discs and its first digital track management system online.
Sauvik has been a product and platforms expert for products such as Hybris/Demandware/Atg and IBM WebSphere commerce. Presently, his role is to work on the delivery, pre-sales and product management of assets created by SAP or have been acquired by SAP.
Sauvik also holds 18 years of eCommerce and digital platform experience having worked for some of the key platform providers and having implemented a number of them across different geographies all over the world. He has also been the founder of Britain’s first SME E-Commerce platform and the head of Omni-Channel Commerce & Digital UK-COE at Infosys. Currently, he is the global CTA of SAP.
The other side to Sauvik
Not only the sphere of business has been empowered by him, but Sauvik makes it sure to capture the phase of entertainment with his interest into the industry of Comics. He is coming up with Bengal’s first ever superhero, Taranath Tantrik (TNT) a comic based on a supernatural thriller on the backdrop of the enigmatic and mystical city of Kolkata.
He also wrote and produced a short film named ‘Shadows of time’ the movie describes the eyes of a Muslim woman, whose husband died in the horrific 7/7 terrorist attack in London. Hundreds were severely injured and men, women and children of different nationalities and faith were all equally affected. This film is directed by his brother Sambit Banerjjee, but was acted and produced by Sauvik himself. It also was the official selection at the Sundance Film Festival 2014 and winner of the Community Choice Award.
A take on startups in India
Sauvik explains that for a country like India which has a myriad of cultures, extreme diversity, and booming number of opportunities, one has to know the right way and time to grab the chance. The businesses in the nation do well because of the accurate approach, correct positioning and situational opportunity. And this has to be well identified by the entrepreneurs who are looking for a possibility of being unique and starting their own venture.
A startup has to make enough innovation for working at least 10 years, this is my personal idea for it. Because anything that starts requires courage, confidence and willpower to achieve the sole aim of his vision
India has a number of eight core vertical concepts which include Agriculture, Industrial Manufacturing, Electrical Manufacturing, Computing, BPO, Marketing, Events/Entertainment and Finance. The concept that a startup chooses, has to be chosen wisely and with explicit research. And it should also have an enough impact on the optical fibre genre of the country.
One should know that if the nation’s economy has to be connected then if it has to run a connected economy across 900 towns; and that is why startups have to play a very strong game in it. A startup can solve one little problem of the society, the same way 150 startups can solve 150 problems of the society and that is only going to help the country.
When you start a business, you don’t start it for yourself, you are entering into the world of markets here, and you are going to help either one or millions and that depends on how effectively and how hard you work.
Moreover, India is a mobile country, it is certainly on a path to become one of the largest country in the world with the usage of smart capabilities with a connected economy. So a startup has to target its vision and make good use of technology to reach the customers.
India has to be digitally enabled.
Earlier people had to stick to one place in order to get their work done. But in the present, it’s exactly the opposite, one can move around anywhere, anytime and anyhow.
“The current scenario where a farmer has to grow, harvest, market, run and literally chase for money to feed its family should not happen anymore now that we do not have any technological barriers, all I am saying is there should be such a way where a farmer can upload its own inventory online and get money straight away. But even today, a farmer struggles for his workmanship, a startup has to focus to overcome such a drawback.”
But what about the states which are not digitally driven?
There are places you can name when you want to look at the opposite of bright, but why would you do that? This is something to think about, the literacy in these areas is not a problem, not at all, the way of life is. The challenge is that the augmentation of technology over powering their political backdrop has not commenced yet. But then again, there are small towns who are in the mandate of ‘Make in India’. There are businesses that are growing at a much faster rate than the metros. It’s a belief that, thinkers are everywhere, you just have to enable them.
A startup has to have its own planogram, it has to procure its manufacturing details and it has to get people connected.
You have to plan proactively much ahead to ensure your current and next years calendar is lined up and give back to the nation, the love and respect that it deserves.
A Message To Remember
A plethora of information that Sauvik is, he is also very patriotic. He wants India to flourish and prosper. He wants the people of India to understand the nation’s growing importance and work toward developing it.
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